Accelerating sustainable innovations in the textile industry.


We work closely with our Corporate Partners to select the most promising startups globally. Each year we invite 2 batches of 10-15 startups to join our intensive, 3-month accelerator programme.
  • Free (no equity required), 3 months accelerator programme.

  • Targeted introductions to industry leaders: brands, retailers, manufacturers.

  • Introduction to Investors / Access to funding.

  • Support from a team of dedicated Mentors.

  • Free office space in the centre of Amsterdam.

  • Access to Fashion for Good’s Ecosystem and Plug and Play’s Network.


The ultimate startup ecosystem for sustainable fashion.

With some of the biggest names in fashion in our ecosystem, each looking for different things, our programme is suitable for companies of all sizes.

Our innovation platform is the single best place to work alongside brands to hone your offering and find your next big customer. When you join our ecosystem, we put you into private deal-flow sessions with corporate decision makers and let you pitch.


We look for startups all year round.

We scout innovative companies with the potential to disrupt the current apparel and textile value chain, bringing a positive environmental and/or social impact. In particular, we are seeking startups that address challenges in the following areas:

  • New Materials

    Replacing standard materials with new innovative alternatives. Exploring new agricultural techniques to sustainably and reliably increase yield.

  • Dyeing, Processing & Finishing

    New methods and chemicals for more sustainable treatment of textiles.

  • Cut-Make-Trim

    Additive manufacturing, production and customisation techniques. Zero waste solutions.

  • Overarching Innovations

    Innovations to boost transparency, traceability and worker empowerment. New ways to redesign the supply chain, including zero carbon manufacturing. Innovations in transport and packaging.

  • Retail & Use

    Circular business models which create solutions to improve the supply chain through customisation, visualisation, rating and microfibre solutions.

  • End of Use

    From chemical to mechanical recycling as well as product life extension models, resale platforms and new business models.


Our mentor community has a breadth of experience.

We cover all topics from investment, pricing strategy and managing teams. These corporate decision makers enable you to strengthen, scale and develop your business model further.


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